UGC NET Commerce Q66

Question

Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R).
Assertion (A): A brand is an important corporate resource.
Reason (R): A brand embodies all of the characteristics of a company's product in the mind of the consumer.
In the light of the above statements, choose the most appropriate answer from the options given below:

Accepted Answer

Both (A) and (R) are correct and (R) is the correct explanation of (A)