UGC NET Commerce Q58

Question

Given below are two statements one is labelled as Assertion A and the other is labelled as Reason R
Assertion A: Consumers may prefer to choose the channels based on their own shopping goals as well as price, product assortment and convenience
Reason R: Some consumers are unwilling to "trade-up" to retailers offering higher-end goods, and "trade down" to discount retailers for private label
In the light of the above statements, choose the most appropriate answer from the options given below:

Accepted Answer

A is correct but R is not correct.